Digital Marketing Articles

Numerous studies have demonstrated the importance of high search engine rankings. One study, undertaken by Enquiro in mid-2000, investigated where users look when using search engines. The image below, taken from this study, shows that users spend most of their time looking where the colours are hottest - in the red, orange, and yellow sections of the page.

Generating leads both high in quantity and quality is a marketer’s most important objective. A successful lead generation approach is what keeps the funnel full of sales prospects while you slumber. Astonishingly, only 1 in 10 marketers feel their lead generation campaigns are effective.